Business Problem:
Super Bowl is the biggest holiday for snacks. But the gauntlet for the Lombardi trophy isn’t the only occasion for chips and dips, and our category had become an afterthought. We were missing opportunities to be part of watch parties throughout the ENTIRE postseason—
Playoffs AND Super Bowl.
Super Bowl is the biggest holiday for snacks. But the gauntlet for the Lombardi trophy isn’t the only occasion for chips and dips, and our category had become an afterthought. We were missing opportunities to be part of watch parties throughout the ENTIRE postseason—
Playoffs AND Super Bowl.
INSIGHT:
Almost half of chip purchases happened on the way to the watch party;
fans weren’t planning their game-time snacks.
Almost half of chip purchases happened on the way to the watch party;
fans weren’t planning their game-time snacks.
Change watch-party snacks from deep in afterthought territory to playbook favorites,
from the first playoff game to the Super Bowl.
from the first playoff game to the Super Bowl.
