Not surprising, motor oil isn’t on the top
of the holiday hot list in any given year.
of the holiday hot list in any given year.
2020 layered on a pandemic that pumped the brakes on national auto travel.
Mobil 1 sales took a sharp decline as remote work replaced commuter traffic
and road trips and getaways were canceled.
Mobil 1 sales took a sharp decline as remote work replaced commuter traffic
and road trips and getaways were canceled.
Without a clear forecast as to when shoppers would be back on the road,
Mobil 1 needed to evolve their Q4 plan to the landscape and get back in the game.
Mobil 1 needed to evolve their Q4 plan to the landscape and get back in the game.
